Staying in touch with your loved ones

01 | Opportunity

In our extremely demanding, fast paced lives and busy social environment we often forget to stay connected with people that are close and important to us. This problem is not intentional but we encounter situations where life gets in the way or “life happens.”

02 | Ideation

Reach was conceptually created in order to give the user an easy reminder to follow up on close and important people in their lives. The app recognizes unread or unanswered text messages and or long overdue phone calls to people that are specifically chosen by the user. The app offers an automatic scheduling option to REACH out to the contacts chosen and pop alert notifications until the task is complete. Another option that was considered is a feature that the app disables everything in the interface (besides emergency tools) until the response has been made to the person scheduled (“forcing” the user to reach out). Users will allow the app to use the external apps and platform of choice, i.e: If the user prefers Whatsapp for their main messaging platform, the chat with that specific listed person will continue via that app (same goes with calendars and more). Therefore, the app does not create further chat rooms (threads) and simplifies the user experience.

Calendar
Contact list
Message dialog
Home screen

03 | Target Audience / User persona

Demographics

  • Age: 34-60
  • Gender: All
  • Lifestyle: Urban working adults
  • Education: All
  • Income: Middle working class  

Personality & Attitude

  • Responsible
  • Extrovert / Introvert
  • Ambitious
  • Multitaskers
  • Social

04 | Challenges

  • Designing a clear call to action (CTA)
  • Creating a simple application that easily integrates with other main applications in order to avoid user abandonment
  • Helping users to stay connected and remember to Reach out

05 | Design

I decided to design the app in a way that resembles tabs for easier navigation between the interfaces.
The tabs are color coded to make the navigation between elements more harmonious and consistent while keeping the overall look and feel of the app unified.